Proposal Generator

It's Sunday night. You had a great discovery call on Thursday—prospect is warm, ready to move. They just need "a proposal by Monday."

Now you're staring at a blank doc, trying to remember what you actually said. What was the scope? Did you quote $8K or $10K? Your notes are somewhere. So is the proposal you sent last month that you could probably copy from, if you can find it, and if you remember to change the client name this time.

This is how most consultants and coaches write proposals: start from scratch, or start from the last one and hope you catch all the find-replaces. Three hours later, you have a document that's either too vague (hello, scope creep) or too detailed (goodbye, Sunday).

The output is inconsistent. Sometimes polished. Sometimes "I'll clean it up before I send it" and then you don't. You don't have a system. You have a recurring problem.

This template turns your discovery call into a client-ready proposal in 20-45 minutes.

• Drop in the details—client, problem, solution, timeline, investment—and get back a complete proposal with your structure and your tone. Executive summary. Scope of work. Timeline. Investment. Terms. Next steps. The sections that get you to yes and protect you after.

Not a template with blanks. A document that sounds like you wrote it, because you did. You just didn't write it from scratch at 10pm.

The cost of slow proposals is real: deals that cool while you're drafting, scope that creeps because the agreement was vague, hours spent on admin that doesn't bill. The consultants who close consistently aren't better writers—they have a system that doesn't depend on finding time they don't have.

The sample shows a $12,000 strategy engagement with a 6-week timeline. See how the sections flow, then plug in your next discovery call.

Stop rewriting the same proposal every Sunday night.